From the runway

With the great amount of activity around fashion this time of year it’s always exciting to see what’s on trend, the season’s highlights, quirks and our favourite pieces! We see what has inspired and transferred from the runway to the streets with our top trend pickings for you:

Loud and soft fashion: The hype of this season is all about combining elements of ‘loud’ and ‘soft’ fashion. Mix bright, vivid patterns with soft pastels and rich luxurious materials. loud


Spotted: Digital prints; a real craze this season, there are little boundaries for prints and shapes and hues.

Statement purses: There is emphasis on proud purses and clutches. Anything goes! We love the colours, patterns, shapes. Be as adventurous as possible with this fashion piece.   cluthces

Spotted: Jewelled accessories; whether it is coins or gems there is a lot of attention to detail with the clutches and purses spotted on and off the runways.

A touch of plaid: Plaid is definitely on trend this season, seen effortlessly in combination with striking leathers and block colours, it emphasizes fun and fast fashion.plaid

Inside Jo Mercer

This week we are lucky to speak to Aara one of the product developers for Jo Mercer. Aara shares her insight into the AW14 season, what it’s like working as a product developer for Jo Mercer and her personal style influences.



 ‘KICK’ tan leather $239.95

keep your winter wardrobe interesting

We often find ourselves leaning towards neutrals and ‘safe’ hues when it comes to winter dressing… However it doesn’t have to be the case this season, of course keep your favourite black and grey pieces close by, but don’t be afraid to include a twist to brighten up these lack- luster hues. Below are 3 easy ‘swaps’ you can do to add some flair to your style:

Swap your coat

If you’re feeling daring, go out on a limb and try a pastel palette this season. There is a large emphasis on coats and knits in these soft hues for the season. Try a powder blue or baby pink as your final layer in your autumn/ winter look.


Swap your boots

Black leather boots? Check! What about a pair of red or burnt tan boots to add some contrast to your outfit?

paviablog  Farrah cognac $350.00 Available in stores and online nowpavia11Pavia brown $219.95  Available in stores and online now

Swap your scarf

Liven up your look with an over sized print or block colour scarf; this is a great accessory to keep you warm and stylish with a touch of liveliness to an otherwise monotonal outfit.

scarf blog

Featured blogger

The talented Emily Highfield rocks her leather biker outfit with ‘STOMP’ on her blog Vintage Soul

vintagesoulblog‘STOMP’ available in stores and online now